Nigeria’s broadcasting sector is undergoing a major transformation driven by rapid advancements in digital technology and changes in media consumption patterns, according to Professor Umaru A. Pate of the Federal University of Kashere, Gombe State.

SolaceBase reports that Pate stated this during a National Broadcasting Commission (NBC) event held on Tuesday in Abuja, where he delivered a presentation titled “Changing Broadcasting Dynamics in Nigeria.”

He emphasized that the traditional structures and operations of media institutions are being reshaped by the internet revolution and evolving information and communication technologies (ICTs).

According to him, fundamental aspects of broadcasting – including news gathering, content processing, and dissemination – are being disrupted.

The digital and social media landscape, he noted, has significantly diminished the dominance of conventional media platforms, leading to reduced patronage and declining advertising revenue.

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“These are times of uncertainty and boundless information flow,” Pate explained, adding that, “The rise of populist politics, persistent poverty, and growing ethno-religious tensions, coupled with a general decline in societal values, have combined with technological changes to redefine the media environment.”

He observed that Nigeria is now deeply immersed in the new media era, characterized by digital, social, and online platforms that encourage connectivity, social engagement, and openness.

This shift, he warned, has made media more pervasive and, in some cases, dangerously addictive.

He added that, “The traditional media’s monopoly over content is under threat. User-generated content and the free, vast availability of online materials are forcing media houses to re-examine their business models.”

Describing the Nigerian broadcasting landscape as a reflection of the country’s political economy and social realities, Pate identified several ongoing challenges, including inadequate funding, outdated technology, content credibility, professional safety, and growing political interference, particularly in state-owned media.

He stressed that while young Nigerians are increasingly disconnected from conventional media, the older population still values credible and ethical journalism.

This makes the need to build and sustain public trust through truth, integrity, and quality content more crucial than ever.

“Trust is the foundation of any meaningful relationship between the media and the public,” he stated.

“And to maintain this trust, broadcasters must invest in technology, fact-checking processes, and professional integrity.”

Pate also called for urgent reforms in media laws and practices, advocating for greater professional collaboration between broadcasters, civil society, government institutions, and the public.

He urged broadcasters to play a more active role in simplifying complex issues, correcting misinformation swiftly, and promoting media literacy among audiences.

As the industry confronts evolving realities and sudden platform shifts, Pate urged media houses to embrace innovation, data-driven journalism, and digital audience engagement.

He stressed that managers must become adept crisis managers and focus on five key pillars: reach, revenue, relevance, reputation, and resilience.

“Our goal should be to use broadcasting as a tool to strengthen democracy, promote peace, foster unity, and build national prosperity,” Pate concluded.