The search for a soulmate is no longer confined to familiar spaces like schools, neighbourhoods, or introductions by friends and relatives. In today’s digital age, love is increasingly being sought—and sometimes found—on social media.

A casual scroll through various platforms reveals a growing number of people openly searching for life partners.

They range from young singles to widows and divorcees, all hoping to find meaningful relationships online. While this trend has created new opportunities for connection, it has also raised concerns. Reports of scams, harassment, and even tragic incidents have cast a shadow over online matchmaking. Yet, despite the risks, many success stories continue to emerge, proving that genuine connections can still be built in the virtual world.

It is within this evolving reality that SolaceBase spoke exclusively with Jafar Isa, a man working to bring structure, ethics, and safety into modern matchmaking.

“My name is Jafar Isa, I am the Founder and CEO of Northern Halal Marriage and Family Solutions. The legal name is Northern Ethical Marriage and Family Solutions Ltd.”

His platform, he explained, was created to provide more than just introductions between potential partners. It offers a full range of services, including matchmaking, wedding planning, pre-marital education, counselling, and even vocational training—designed to prepare individuals not just for marriage, but for life.

Unlike the often chaotic nature of social media interactions, Isa described a carefully structured process. Anyone interested in finding a partner through his platform must first read and accept the organisation’s terms and conditions.

Only then are they guided through different registration categories, from which they select what best suits them before making payment.

The fees, he said, are tiered: ₦8,000 for the lower category, ₦25,000 for middle class, ₦35,000 for upper class, and ₦70,000 for the elite class. Once registered, the matchmaking process begins.

Most of the platform’s clients, Isa revealed, are based in Abuja, Kaduna, and Niger States, although there is growing interest from other parts of the country, including southern Nigeria. Interestingly, the service is dominated by individuals between the ages of 30 and 65, many of whom fall within the upper and elite categories.

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Despite being relatively new, the initiative has already gained significant attention.

“Within about five months of starting—around August or October—we have gathered nearly 100,000 followers on Facebook,” Isa said. “And we have recorded successes. At least five of our clients are either married, in the process, or close to getting married.”

But behind the success stories lie real challenges. One of the most pressing, he explained, is compatibility—particularly genotype matching, which plays a critical role in marriage decisions.

“Sometimes it is difficult,” he admitted. “You may have someone with AS looking for a compatible partner, and finding the right match that meets all expectations can be a challenge.”

There are also behavioural concerns. Isa recounted how some individuals misuse such platforms, engaging in inappropriate conversations instead of genuine intentions.

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“We have encountered such issues,” he said. “In one case involving a client, there were reports of indecent discussions. Once it was confirmed, we immediately terminated his access to our service.”

For Isa, these measures are necessary to maintain trust and protect users in a space that can easily be abused.

As more people continue to turn to social media in search of love, platforms like Northern Halal Marriage and Family Solutions are emerging as a more guided alternative—offering not just connection, but structure, accountability, and a sense of safety.

In a world where finding a soulmate has moved from physical spaces to digital screens, one thing remains unchanged: the desire for genuine, lasting companionship. The challenge, however, is ensuring that in the pursuit of love, people do not lose sight of caution—and that, perhaps, is where structured matchmaking is finding its place.