University don challenges media professionals on ethical reporting

A university don, Prof. Mainasara Yakubu Kurfi challenged the media professionals to report positive aspects of life and avoid sensationalism and fake news.

Kurfi, who is the Head of Department, Mass Communication, Bayero University, Kano stated this on Monday at a one-day sensitization/interactive workshop for CEOs of all media houses domiciled in Kano on the role of mass media as a vehicle for the promotion of peace and driver of the digital economy in the State

Presenting a paper, Prof. Kurfi emphasized the importance of mass media in disseminating information, educating the public, and influencing opinions

Read Also: Bayelsa: INEC re-enlists Sylva as APC candidate in Guber election

He identified the elements of peace, such as security, freedom, justice, and economic well-being, and the causes of disunity, such as ignorance, prejudice, and intolerance.

“Mass media is here to stay, the way you use it determines how you spread information either to lead or mislead people “

The communication expert charged media professionals not to allow themselves to be used to create panic environment, especially political tension by some politicians to achieve their sinister agendas.

SOLACEBASE reports that the sensitization/interactive workshop was organized by Kano Film Academy, under the Ministry for Higher Education, in conjunction with the Ministry of Information and Internal Affairs.

Read Also: Again, court orders EFCC to release or produce Emefiele

Another speaker, Prof. Abdullah Uba Adamu, represented by Dr. Hassan Mamuda Ya’u, in a paper presentation with the topic “Marketing Strategies for Sustenance of Digital Broadcast Media in Kano”, highlighted the challenges and opportunities of digital broadcasting, and the need to understand the audience, the market, and the content.

“Digital broadcasting is a game-changer in the media industry. It offers more channels, more content, and more interactivity for the audience.”

“Understanding your audience is the key to creating and delivering engaging and relevant content. You need to know their preferences, their needs, and their feedback.”

He also shared some tips on how to create and deliver engaging and relevant content that can attract and retain viewers and listeners.

Read Also: Medical director bags double life imprisonment for child defilement in Lagos

On his part, the Director of Kano Film Academy, Dr. Maigari Indabawa reiterated the commitment of the academy to partner with media houses to promote peace and digital economy in the state.

“The primary reason for this gathering is to create efficient collaboration and integration between the CEOs of Media Outlets domiciled in Kano, and the institute, so that they can now see in broad daylight, the gigantic social re-engineering work embarked on by Gov. Abba Kabir Yusuf.”